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Communication Principles and Practices, Public Perception and Message Effectiveness

By
Elisabeth L. Hawley
Elisabeth L. Hawley
Malcolm Pirnie Inc.
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Edward G. Means, III
Edward G. Means, III
Malcolm Pirnie Inc.
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Rula A. Deeb
Rula A. Deeb
Senior Associate, Technology and Applied Research Leader Malcolm Pirnie, Inc. Phone (Direct): 510-735-3005; (Mobile): 510-932-9110, Fax: 510-596-8855, Email: rdeeb@pirnie.com
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Linda Macpherson
Linda Macpherson
CH2M HILL
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Paul Slovic
Paul Slovic
Decision Research
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Jozee Adamson
Jozee Adamson
Decision Research
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IWA Publishing
Volume
8
ISBN electronic:
9781780403625
Publication date:
June 2009

This project provides WERF subscribers with a state-of-knowledge report that is a synthesis of existing work and provides guidance on effective risk communication practices, public perception and message effectiveness. Communication principles are applicable to a wide variety of potential health and environmental risks; however, the report is written with a focus on trace organic compounds. Project findings are drawn from: 1) a focused literature review of communication materials published in the environmental industry; 2) documents describing risk communication practices in other industries (nuclear energy, chemical manufacturing and the pharmaceutical industry) which culminated in several “lessons learned” that are relevant to trace organic compounds; 3) coding and systematic analysis of approximately 25 recent media articles pertaining to trace organic compounds focused on vocabulary and imagery, key messages, and the articles' likely impact on the public; and 4) interviews with water and wastewater utility representatives to better understand their existing communication and outreach programs, interaction with the public and media and perspectives on communications needs. Principles described in this report can be used to convey a wide variety of messages to help municipalities better communicate with the media and public. Recommendations for utilities and ideas for future research specific to trace organic compounds are also provided.

This title belongs to WERF Research Report Series.

ISBN: 9781843393504 (Print)

ISBN: 9781780403625 (eBook)

Communication Principles and Practices, Public Perception and Message Effectiveness
By: Elisabeth L. Hawley, Edward G. Means, III, Rula A. Deeb, Linda Macpherson, Paul Slovic, Jozee Adamson
DOI: https://doi.org/10.2166/9781780403625
ISBN (electronic): 9781780403625
Publisher: IWA Publishing
Published: 2009

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