Water storage tanks, fed directly from the river through opened channels, are particular systems used for water supply in rural areas in Morocco. The stored water is used as drinking water by the surrounding population without any treatment. UV-visible spectroscopy and fluorescence spectroscopy (excitation-emission matrices and synchronous fluorescence) have been tested as rapid methods to assess the quality of the water stored in the reservoirs as well as along the river feeding them. Synchronous fluorescence spectra (SFS50), collected with a difference of 50 nm between excitation and emission wavelengths, revealed a high tryptophan-like fluorescence, indicative of a pollution induced by untreated domestic and/or farm wastewater. The best correlations were obtained between the total SFS50 fluorescence and dissolved organic carbon (DOC) and biological oxygen demand, showing that the contribution of humic-like fluorescent substances cannot be neglected to rapidly assess reservoir water quality in terms of DOC by fluorescence spectroscopy.