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Table 2

BP business model in Malawi

PARTNERS
  • – aQysta Netherlands

  • – NGOs

  • – Agricultural extension agencies

 
ACTIVITIES
  • – Negotiation with NGOs to allocate budget/pumps

  • – Approach to agricultural extension agencies, to inform about the pump

  • – Installation and commissioning of BPs

 
PROPOSITIONS
  • – Offering to smallholders a low-cost, environmentally sound hydro-powered pumping technology, able to pump 24/7 at virtually zero operation cost

 
CUSTOMER RELATIONSHIPS
  • – Sales through NGOs

  • – aQysta Malawi install the pumps

  • – Servicing on-demand provided by aQysta Malawi for the next two years

  • – After-sales limited to servicing

 
CUSTOMER SEGMENTS
  • – Smallholders lacking secured irrigation water

 
 KEY RESOURCES
  • – aQysta Malawi headquarters

  • – aQysta Malawi staff

  • – BPs

  • – Transportation

 
 CHANNELS
  • – aQysta Malawi

  • – NGOs

 
 
COST STRUCTURE
  • – Shipping spare parts from abroad

  • – Installation and commissioning of BPs

 
REVENUE STREAMS
  • – NGO's budgets for pump allocation

  • – Instalments from smallholders to pay off the pump

 
PARTNERS
  • – aQysta Netherlands

  • – NGOs

  • – Agricultural extension agencies

 
ACTIVITIES
  • – Negotiation with NGOs to allocate budget/pumps

  • – Approach to agricultural extension agencies, to inform about the pump

  • – Installation and commissioning of BPs

 
PROPOSITIONS
  • – Offering to smallholders a low-cost, environmentally sound hydro-powered pumping technology, able to pump 24/7 at virtually zero operation cost

 
CUSTOMER RELATIONSHIPS
  • – Sales through NGOs

  • – aQysta Malawi install the pumps

  • – Servicing on-demand provided by aQysta Malawi for the next two years

  • – After-sales limited to servicing

 
CUSTOMER SEGMENTS
  • – Smallholders lacking secured irrigation water

 
 KEY RESOURCES
  • – aQysta Malawi headquarters

  • – aQysta Malawi staff

  • – BPs

  • – Transportation

 
 CHANNELS
  • – aQysta Malawi

  • – NGOs

 
 
COST STRUCTURE
  • – Shipping spare parts from abroad

  • – Installation and commissioning of BPs

 
REVENUE STREAMS
  • – NGO's budgets for pump allocation

  • – Instalments from smallholders to pay off the pump

 
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