Summary of the concept test
| Checklist points . | Clay filter . | Biosand filter . |
|---|---|---|
| Have not seen the filter before | 56% | 46% |
| Likeness and likelihood to buy | ||
| Like the filter very much | 21% | 48% |
| Very likely to buy the filter with money | 21% | 57% |
| Willingness to pay (WTP) | ||
| Average price consumers are willing to pay | 2,996 | 8,690 |
| Amount most mentioned by consumers | N3,000 | N3,000 |
| Operational description | ||
| Operation of filter seems simple | 97% | 43% |
| Filter may be easy to maintain | 52% | 48% |
| Perception of effectiveness and meeting of needs | ||
| Filter will be effective | 57% | 89% |
| Filter may sufficiently meet household volume demand | 33% | 67% |
| Filter appearance | ||
| Like the filter in every way | 13% | 39% |
| Design is simple | 87% | 66% |
| Filter is attractive | 20% | 48% |
| Filter design | ||
| Colour is acceptable | 64% | 87% |
| Shape is acceptable | 46% | 89% |
| Size is acceptable | 36% | 90% |
| Texture is acceptable | 48% | 74% |
| Material is acceptable | 46% | 74% |
| Packaging is acceptable | 44% | 70% |
| Perceived challenges with use of filters | ||
| Will likely discharge water slowly | 26% | 10% |
| May easily break | 61% | 20% |
| Tap will possibly leak | 28% | 21% |
| Cover may not fit tightly | 16% | 13% |
| The filter may be difficult to clean | 8% | 46% |
| Checklist points . | Clay filter . | Biosand filter . |
|---|---|---|
| Have not seen the filter before | 56% | 46% |
| Likeness and likelihood to buy | ||
| Like the filter very much | 21% | 48% |
| Very likely to buy the filter with money | 21% | 57% |
| Willingness to pay (WTP) | ||
| Average price consumers are willing to pay | 2,996 | 8,690 |
| Amount most mentioned by consumers | N3,000 | N3,000 |
| Operational description | ||
| Operation of filter seems simple | 97% | 43% |
| Filter may be easy to maintain | 52% | 48% |
| Perception of effectiveness and meeting of needs | ||
| Filter will be effective | 57% | 89% |
| Filter may sufficiently meet household volume demand | 33% | 67% |
| Filter appearance | ||
| Like the filter in every way | 13% | 39% |
| Design is simple | 87% | 66% |
| Filter is attractive | 20% | 48% |
| Filter design | ||
| Colour is acceptable | 64% | 87% |
| Shape is acceptable | 46% | 89% |
| Size is acceptable | 36% | 90% |
| Texture is acceptable | 48% | 74% |
| Material is acceptable | 46% | 74% |
| Packaging is acceptable | 44% | 70% |
| Perceived challenges with use of filters | ||
| Will likely discharge water slowly | 26% | 10% |
| May easily break | 61% | 20% |
| Tap will possibly leak | 28% | 21% |
| Cover may not fit tightly | 16% | 13% |
| The filter may be difficult to clean | 8% | 46% |