Skip to Main Content
Table 11

Summary of the concept test

Checklist pointsClay filterBiosand filter
Have not seen the filter before 56% 46% 
Likeness and likelihood to buy   
 Like the filter very much 21% 48% 
 Very likely to buy the filter with money 21% 57% 
Willingness to pay (WTP)   
 Average price consumers are willing to pay 2,996 8,690 
 Amount most mentioned by consumers N3,000 N3,000 
Operational description   
 Operation of filter seems simple 97% 43% 
 Filter may be easy to maintain 52% 48% 
Perception of effectiveness and meeting of needs   
 Filter will be effective 57% 89% 
 Filter may sufficiently meet household volume demand 33% 67% 
Filter appearance   
 Like the filter in every way 13% 39% 
 Design is simple 87% 66% 
 Filter is attractive 20% 48% 
Filter design   
 Colour is acceptable 64% 87% 
 Shape is acceptable 46% 89% 
 Size is acceptable 36% 90% 
 Texture is acceptable 48% 74% 
 Material is acceptable 46% 74% 
 Packaging is acceptable 44% 70% 
Perceived challenges with use of filters   
 Will likely discharge water slowly 26% 10% 
 May easily break 61% 20% 
 Tap will possibly leak 28% 21% 
 Cover may not fit tightly 16% 13% 
 The filter may be difficult to clean 8% 46% 
Checklist pointsClay filterBiosand filter
Have not seen the filter before 56% 46% 
Likeness and likelihood to buy   
 Like the filter very much 21% 48% 
 Very likely to buy the filter with money 21% 57% 
Willingness to pay (WTP)   
 Average price consumers are willing to pay 2,996 8,690 
 Amount most mentioned by consumers N3,000 N3,000 
Operational description   
 Operation of filter seems simple 97% 43% 
 Filter may be easy to maintain 52% 48% 
Perception of effectiveness and meeting of needs   
 Filter will be effective 57% 89% 
 Filter may sufficiently meet household volume demand 33% 67% 
Filter appearance   
 Like the filter in every way 13% 39% 
 Design is simple 87% 66% 
 Filter is attractive 20% 48% 
Filter design   
 Colour is acceptable 64% 87% 
 Shape is acceptable 46% 89% 
 Size is acceptable 36% 90% 
 Texture is acceptable 48% 74% 
 Material is acceptable 46% 74% 
 Packaging is acceptable 44% 70% 
Perceived challenges with use of filters   
 Will likely discharge water slowly 26% 10% 
 May easily break 61% 20% 
 Tap will possibly leak 28% 21% 
 Cover may not fit tightly 16% 13% 
 The filter may be difficult to clean 8% 46% 
Close Modal

or Create an Account

Close Modal
Close Modal