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Table 1

Hotspots

HotspotConcept to be explored
Generated from initial creative work 
Tool Care Hands are tools to be kept in working order ready for all the tasks they take care of 
Fresh Hit After going to pooh I want to feel clean inside & outside, as I feel grubby & contaminated 
Right Here Right Now I rub or wipe my hands on whatever's to hand wherever I am in the moment that I need to get them clean 
Super Water Women's hands are in & out of water all day providing plenty of opportunities for hand cleansing 
Generated from user research 
Traditional yet Modern Aspiration of being modern while having the security of traditional knowledge or practices 
Nudges Ways to prompt hygiene at key moments 
Make it Special An incentive to make handwashing a special moment 
HotspotConcept to be explored
Generated from initial creative work 
Tool Care Hands are tools to be kept in working order ready for all the tasks they take care of 
Fresh Hit After going to pooh I want to feel clean inside & outside, as I feel grubby & contaminated 
Right Here Right Now I rub or wipe my hands on whatever's to hand wherever I am in the moment that I need to get them clean 
Super Water Women's hands are in & out of water all day providing plenty of opportunities for hand cleansing 
Generated from user research 
Traditional yet Modern Aspiration of being modern while having the security of traditional knowledge or practices 
Nudges Ways to prompt hygiene at key moments 
Make it Special An incentive to make handwashing a special moment 
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