Adopting and implementing Strategic Asset Management (SAM) is a prerequisite to improving day-to-day management and long-term utility planning. Field-level employees play a key role in implementation of a SAM program and have to make often burdensome adjustments to their work processes to comply with newly instituted systems. They are not always consulted in planning and technology adoption. They frequently do not receive feedback or recognition for their contribution. Based on a water utility survey, the authors provide insights and recommendations on how to increase field staff commitment to SAM. They will utilize their results to conduct further research directly with field staff on their perceived role and what can be done to improve their adoption of SAM processes.