In 2014 the Metropolitan Water District of Southern California spent $5.5 million on a large scale public outreach campaign designed to foster public awareness about the California drought and to promote water conservation. This paper estimates the water savings associated with that effort.
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Research Article| March 01 2016
The effects of conservation messaging on retail water deliveries
Water Practice and Technology (2016) 11 (1): 26–34.
Michael Hollis; The effects of conservation messaging on retail water deliveries. Water Practice and Technology 1 March 2016; 11 (1): 26–34. doi: https://doi.org/10.2166/wpt.2016.003
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