In 2014 the Metropolitan Water District of Southern California spent $5.5 million on a large scale public outreach campaign designed to foster public awareness about the California drought and to promote water conservation. This paper estimates the water savings associated with that effort.
The effects of conservation messaging on retail water deliveries
Michael Hollis; The effects of conservation messaging on retail water deliveries. Water Practice and Technology 1 March 2016; 11 (1): 26–34. doi: https://doi.org/10.2166/wpt.2016.003
Download citation file:
Accepted for ESCI Indexing
39 days from submission to first decision on average