This paper aims to assist policy makers in formulating efficient, effective and sustainable wetland management policies by providing them with the results of a non-market valuation technique using the Cheimaditida wetland in Greece as a case study. A choice experiment is employed to estimate the benefits of the non-use values of the Cheimaditida wetland that accrue to the Greek public. The results indicate that there are positive and significant non-use values of this wetland. These results can aid in the design of socially optimal policies for the sustainable management of the Cheimaditida wetland, with implications for other wetlands in Greece and the rest of Europe.

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