Whilst the development of suitable technologies which provide opportunities for water recycling has moved on apace over the past decade, their practical application will not depend solely on effective and reliable engineering performance. Successful employment of preferred strategies and technologies will require an understanding of the social environment in which they are to be applied. The study reported below explores some of the attitudinal determinants of public acceptance of water recycling in the UK. Findings show that there is broad willingness to accept in-house water recycling as long as public health is not compromised.