This paper reports on integrated watershed-based protection and sustainable use of water resources to increase the effectiveness of water pollution abatement. The approach includes improvements in end-of-pipe waste-water treatment technologies and implementation of Cleaner Production (CP) principles and policies within the watershed. An example of the general effectiveness of this approach is illustrated by the Czech Odra River Cleaner Production Project where reductions in pollution were achieved with improved industrial production. The CP theme is worth considering as an important challenge for the IWA.

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