Lack of awareness – not only the failure of media

Water issues are some of the most fundamental and important facing the world yet the world's growing water crises rarely make headline news. To give water its proper prominence at the top of the news agenda, the scientific community needs to work to communicate more directly with the media and not wait for academic publications to be discovered, to provide the media with better background understanding of the issues, and to highlight the link from global stresses to specific local impacts.